At NOW, we believe that every woman deserves to feel extraordinary—even in the comfort of her own home. Born from a passion for fashion and a deep respect for our environment, NOW: No Ordinary Woman was created to offer something special—loungewear that feels as good as it looks. Fabricated with the softness of bamboo, organic cotton and modal, each piece is thoughtfully designed to elevate your everyday moments.

What started as a dream in a cozy studio has blossomed into a brand that celebrates the modern woman—bold, elegant, and effortlessly chic. We’re proud to share this journey with you, and we invite you to experience the comfort, beauty, and sustainability of NOW.

Because at NOW, there’s nothing ordinary about the way we make you feel.

We are committed to using eco-friendly materials like bamboo, organic cotton, and modal, which are as gentle on the earth as they are on your skin.

Our Certifications: